Friday, September 16, 2011
Gossip Girl' launches apparel line
Gossip Girl by Romeo & Juliet Couture collectionGossip Girl by Romeo & Juliet Couture collectionGossip Girl by Romeo & Juliet Couture collectionAfter placing spotlight concerning the NY fashion scene for any very long time, the CW's "Gossip Girl" is venturing out alone, beginning a kind of apparel with Romeo & Juliet Couture.
The certification deal, handled by Warner Bros. Consumer Products and Warner Bros. Television Group, will feature tops, dresses, bottoms and jackets listed from $80 to $200, which will be greater-finish fashion retailers, including Kitson, Neiman Marcus and Saks Fifth Avenue, timed while using show's fifth season launch on Sept. 26. The street will expand into handbags and add-ons for your spring collection. Designs are inspired by "Gossip Girl's" figures. "The entire collection was inspired with the modern and complex youthful women referred to in 'Gossip Girl,'" mentioned David Shamouelian, Boss of Romeo & Juliet Couture. "The designs usually should empower youthful, independent women to embrace their feminine side but nonetheless maintain potency and effectiveness.Inch
The launch will probably be backed having a national advertising campaign, including on-air ads, online promotions, in-store signs and through various line-launch occasions. "'Gossip Girl' needed the design and style world by storm if the first demonstrated four years ago concerning the CW Network, and since the series prepares to use its fifth season and approaches the 100-episode milestone, its looks remain as relevant and legendary of course,In . mentioned Sonia Borris, senior V . p ., marketing and methods, Warner Bros. Worldwide Television Marketing. Good youthful-adult books by Cecily von Ziegesar, the series is go through the unseen blogger "Gossip Girl" and requires the scandalous lives of Manhattan's elite. Series was produced by Josh Schwartz and Stephanie Savage, who work as executive producers with Leslie Morgenstein, Bob Levy and Joshua Safran. The series originates from Fake Empire, Alloy Entertainment in colaboration with Warner Bros. Television and CBS Television Art galleries. Romeo & Juliet Couture was founded in 1999 for your European market and introduced towards the U.S. market in 2002. Contact Marc Graser at marc.graser@variety.com
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